Member Garden

Given the plethora of information on the Internet, you might think that your prospects would make decisions more quickly.
Ironically, the availability of information stymies many people. Barry Schwartz addresses this syndrome in the classic The Paradox of Choice. So many options, so much data. No one wants to “click Submit” only to subsequently be bit [...]

Will she or won’t she?  (Come back, that is.) We don’t know for sure.
Thought leaders in marketing like Seth Godin are advocating that organizations treat customers like members.  Both make a commitment of their time and/or money. But the implication is that members are more committed by definition. That’s kind of a false truism.
Does official commitment (ex. [...]