Member Garden

Will she or won’t she?  (Come back, that is.) We don’t know for sure.

Thought leaders in marketing like Seth Godin are advocating that organizations treat customers like members.  Both make a commitment of their time and/or money. But the implication is that members are more committed by definition. That’s kind of a false truism.

Does official commitment (ex. dues or subscriptions) solidify membership? Not necessarily. Members may not return. Members may return but not engage. Members may engage but not assimilate – or, worse yet, be repelled.

This blog exists to help you avoid the perpetual shopper syndrome that afflicts both customers and members. Your goal in reading this blog: to build a strong base of committed members.